Proofreading SPOT-on

Proofreading strategies – SPOT-on

Simplify the process
Each project comprises a distinctive pattern of elements, too complex to detect all errors at once. During each proofing round, we focus on specific elements, such as capitalization style, headline hierarchy, pagination, legal copy, etc., to ensure errors are taken out of play!

Prioritize consistency, clarify the message
We have developed an intuitive approach to proofreading during the last two decades, with brand management always top of mind. When necessary, we offer suggestions to skillfully adjust phrasing or reduce word count, to ensure that your brand message is on target.

Observe the brand
If a style guide is supplied, we ensure that your brand is preserved. If no style guide is provided, one will be produced during proofreading.

Team & timeliness
We make edits only when expected to. Otherwise, revisions are simply suggested in respect of the creative efforts of copywriters and designers. Most importantly, PomPom is fanatical about meeting deadlines!